Our Role & solution
Google Neighbourly is an app that helps you learn more about a particular neighbourhood. To promote it, we decided to collaborate with the ones who know every neighbourhood of Mumbai – the dabbawalas. As around 27500 dabbawalas set out for the day, we tagged their dabbas with quirky messages and fun information about the neighbourhoods they are dropping off the tiffins at. This helped the people of Mumbai not only learn more about their neighbourhood, but also let them experience Google Neighbourly in an offline manner.
This innovative campaign created a buzz about Google Neighbourly all over Mumbai. Seizing the attention of thousands, this campaign was a huge success and we managed to connect Mumbaikars with each other like never before!