YOUR ATTENTION PLEASE: CINEMA TAKES THE LEAD
Advertising in cinemas is one of the most effective opportunities for brands to make a mark on its consumers. This is because the audience at a cinema theatre never fails to give its undivided attention to the screen.
From analogue prints to digital era, we’ve evolved along with the technology. Today, cinema has broadened into many horizons. Now, it’s not only about mainstream movies, but unique and content-based movies as well. This has led to more people visiting the cinemas on a regular basis. And over the years and along with the movies, the audience has evolved too.
Now is the ideal time for a brand to advertise in front of an open and receptive audience.
And what better way to do it than with an agency that has had five decades of experience in it? We make sure that your brand is displayed tremendously without any competing ads and visual clutter getting in the way.
Orienta Cine began its journey with cinema advertising. And decades down the line, cinema is still our strength. We have a strong presence and reach with more than 12,000 screens all over the country.
With us, your brand will definitely reach places.
We demonstrated a unique feature of Nerolac Pearl – Easy wash ability in an inimitable way.
We created a mix of the ‘reel’ of Cinema with ‘real’ motion in the auditoriums and conceptualized interesting ads in cinema. We provided a richer experience than a simple video or picture advertisement that gave people an immersive way to experience Nerolac Pearl paints.
We leveraged sensor technology using augmented reality which allowed the audience to interact with the screen using their hand movements.
With the aim to create brand awareness and lead generation, KTM campaign was a huge success.
Campaign Overview: Bikes display, brand standees, back drop and trained promoters.
Agenda: Brand visibility with mega blockbuster movie Bharat, starring Salman Khan and Katrina Kaif.
Duration: 5th June to 9th June, 2019
Locations: PVR, INOX, Cinepolis in 82 prime locations all over India.