Juhu, Mumbai - 10 Days
Mahim Causeway, Mumbai - 10 Days
Carter Road, Mumbai - 10 Days
Duration: 10 Days
To convey Citibank's offering of varied products like Loans, Savings and Reward points on Card at prime and strategic mall locations.
All the prime malls were plastered and huge Citibank branding and product offering. Prime spots like mall entrances, mall road facing facades and other perfectly laid locations were taken so that the campaign caught the attention of anyone and everyone.