Location: Pan India – 30 Malls
TG: Male /Female in the age group of 25+ years
The objective was to impart a splendid experience of the then newly launched Tata Nano 2012 and Tata Indica Vista through an engaging on-ground activity resulting to queries and sales for both the cars.
Huge distinct stalls were developed with integrated Tata branding with the two cars on display giving the live product experience to the customer. To enhance the experience many product based exciting games and on-request test drives were arranged for. The whole activity led to database generation of potential buyers with test-drive resulting to further sales.
A total of 125 cars were sold across 30 malls in the 2 days activity period with an average of 24,000 enquires. Owing to the success of the activity, it was extended to 8 phases across the year event which in turn generated 550 cars being sold.