Juhu, Mumbai - 10 Days
Mahim Causeway, Mumbai - 10 Days
Carter Road, Mumbai - 10 Days
Duration: 10 Days
The brand objective was to create a unique property that stood out from the rest and thus motivate the TG to participate in the contest where they could win a trip to space.
An inflatable 20ft high human astronaut balloon was placed at all the 3 locations turn after turn. Accompanying it was a giant Axe Apollo deodorant can to generate interest amongst the passers-by and inducing them to call the mentioned hotline number in order to win a trip to space.