Lakme’s new range was all about high-definition makeup, chiselled faces and contouring – in short, a complete sculpted look. So, to promote the same, we collaborated with a renowned sculptor to replicate the effect of the product. The artist created a chiselled sculpture of Lakme’s brand endorser Kareena Kapoor, live in front of the visitors of Ambience Mall, Delhi. The activation also included an experiential zone that gave out a free trials of the new Lakme products.

Right from planning to execution, an end-to-end piece was put together to promote this new range.


The activation not only showcased the effect of the new range in a creative manner, it also became a huge attraction, thus reaching out a large number of people.