Our Role & solution
We carried out extensive promotion of the brand’s social cause thru posters, banners, standee placement and what’s app message circulations in residential societies private groups. Encouraging them to donate their old smart phones and tabs for the cause. Branded set ups were made along with promoters to interact with the residents, enlightening them about the brand’s cause and motivating them on how their small donation of old tab/ smart phone can make an impact in an underprivileged child ‘s life.
20+ gadgets received from this pilot activity in just 9 days, which was refurbished with BYJU’s app installed in it. The same was distributed amongst the underprivileged children with the help of NGO’s, so that it could help in kindle their future with education.