Our Role & solution
Netflix wanted to create pre-hype about their upcoming series ‘Bard of Blood’.
For the series promotion, we created an experiential set up of mock raw agent recruitment at Ambience mall Vasant Kunj, Delhi.
Set up look and feel was exactly from the series, wherein people visited, performed some tasks, got themselves recruited and guess what?
Their picture with the raw agent stamp was projected on our larger than life 360 degree audience view, award winning digital signage- Landmark.
Received a great response in terms of people’s involvement and participation. 3000+ people recruited/participated as the raw agent. The activity became the talk of the town amongst the mall visitors.