Activity Brief: Launch of Samsung Galaxy Note – III Gear with innovative static display
Malls: 12 Malls in 2 Metros
Cities: Mumbai & Kolkata
Activity Duration: 26 Days with certain gaps in-between
Weekend Format: It was a continuous Display for 26 days with certain Gaps but captured all the weekends in the period mentioned
Size of Setup: 6ft x 6ft
TG: 18+ Youth Employed, Middle Aged Both Male & Female
Orienta Role: Space Buying & All Necessary permissions to be done.
To create brand awareness of Newly Launched Samsung Galaxy Note III Gear and innovatively launch it.
A unique installation to depict the Samsung Galaxy Note III Gear was put in place. This gave a feel of multi-function Bluetooth enable wrist watch connectivity and other functions showcased on a huge hand installation. The campaign got the necessary eye balls and was a talking point for all those who stood captivated with it.