Our Role & solution
Our team customised special Magnum vans that went all over the city and gave the people of Chennai an opportunity to taste the delicious ice cream. For the heat the city was already facing, this was a unique activity which led enough heads to turn and spread word about the new range.
Potential customers turned into actual ones as the van reached out to crowds at several locations. This new range of ice-cream achieved enough word-of-mouth for it to be a massive success.