Our Role & solution
We observed that the people in JP’s target group are mostly car owners. So we decided to reach out to them through the one place that is frequented by them – petrol pumps. We organized training programs for petrol pump attendants to educate them about the features of a JP membership, so that they could, in turn, educate the target audience. More than 1000 petrol pumps in Delhi, Mumbai, Bangalore, Chennai and many more metro cities were tapped into for the same.
A large number of petrol pumps were reached out across different cities of India. New registrations for Jet Privilege have been rolling in ever since the activation began.