Our Role & solution
To promote the app, we organized an activation that took over the entire country. We reached out to more than 2 lakh families and flats across major states of India – from Mumbai to Chennai to Bhopal to Jaipur. Our team helped organize group examinations for students from 4th to 12th standard, for which we set up registration booths across the country. These booths played a major role in collecting consumer data, which in turn helped in lead generation for the sales team.
This on-going activation is still a big hit in societies. The registration booths played a major role in making people aware of what Byju’s is by providing the right information. The activity was a win-win for consumers as well as for the brand.