Our Role & solution
The task was very simple – give the consumers an experience before they make their purchase decision. Hence, we created promotional spaces for Bajaj’s RS and AS bikes in 56 malls across 21 cities of India. These spaces helped people experience the features and the look and feel of the bike first-hand.
The activity helped Bajaj to achieve massive number of sales across the country. It improved the brand’s recall value and created a strong brand affinity.