Our Role & solution

To promote the premise of ‘space’, our team set up giant inflatables of astronauts at three prime locations in Mumbai. The astronauts were accompanied by a gigantic bottle of Axe Apollo deo as well, with the phone number that the consumers could call to participate in the contest. These not only grabbed eyeballs, they also created a buzz about Axe Apollo as a brand.

Results

Axe Apollo’s unique inflatable astronaut and giant deodorant bottle stood out. It helped increase participation and created an overall buzz, making it a huge success.