• A team of professional promoters reach out to the masses on a makeshift
  stage fabricated on a decorated canter van
• An Emcee imparts brand awareness, which is sole intention of this
  particular activity
• The audience is invited to participate in interactive games, quiz programs
  or similar strategic activity with the help of P.A. system
• This is made further interesting by rewarding / sampling product hampers
   to create hype, brand connect and induce product trial