Far Fetched to Far Reaching.
1967 was the historic year that experienced the first 70 mm screen show in India. In the hooting and hissing audience was Balwantrai Lakhani, who was completely bewildered and transfixed by the larger than life images on the screen. He foresaw the hypnotic power of Cinema to driving businesses and set up Orienta Cine Advertising
Hang on! The story ahead is too long to make a chronic narration. So letís fast forward. Today, the Hindi Film Industry pegs at Rs 84 billion and the total advertising spend on cinemas is Rs 94 crore. (source: exchange4media.com) Orienta is one of the leading players in India with a major share in cine advertising and a far reaching presence in 10 key cities (Other than H.O) across the nation.
Presently, Orienta, like an all rounder actor caters to all your needs for brand promotions at malls, multiplexes and theatres from coast to coast. In todayís fragmented market, Orienta delivers its power-packed performance with a bouquet of services: from Cine advertising to Rural Marketing to In-Film branding. Our passion for brands, enthusiasm for always creating something new and fire to excel has paved our way to date and is sure to take us on a flight of fame and fortune with many brand stories.
Future is ours
Orienta has a very aggressive growth plan in line to be the largest in Cine Advertising and the best Media Buyer in India to provide 360 degree advertising solutions. It wants to be a progressive and proactive partner for its clientele, offering them innovation and VFM (value for money) solutions.